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Idealab's roots are with, which was started by Idealab as an independent pet e-commerce business. In 1999, entered into a strategic relationship with PETsMART, Inc. (NASDAQ: PETM) the leading retailer of pet supplies and services in the US. Through this partnership the company became the category leader by delivering an exceptional online experience and value and was the sole survivor of the hotly contested online pet sector. The company was acquired by PETsMART, Inc. in 2002 and remains a leading online destination for pet lovers.
2002 (PETsMART, Inc.)
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