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UberMedia is the leading independent developer of dynamic advertising solutions and feature-rich mobile applications, and is reinventing mobile advertising for brands and digital agencies that desire superior performance from their mobile campaigns. UberMedia's innovative approach to mobile provides ads consumers want to engage with by targeting their intent via social signals. UberMedia's technology gets smarter with every click, automatically optimizing campaigns in real time to get advertisers the results they expect from mobile.
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Related Features
Serial Entrepreneur takes on Smart Advertising
CEO Bill Gross was interviewed by KTLA tech reporter Rich DeMuro about the history of Idealab and UberMedia's new ad platform, UberAds. Watch video >
Monetizing Mobile Devices
UberMedia CEO Bill Gross on tailoring mobile ads to users' interests and habits. Watch video >
Bill Gross, CEO of Idealab and Ubermedia, announces the launch of at the 2011 Web 2.0 Summit. Watch video >
TweetUp Search Debuts at TechCrunch Disrupt 2010
Bill Gross took the stage at the TechCrunch Disrupt conference in New York City to launch TweetUp's search of the world's best tweeters. Watch video >
Related News
Brand Loyalty Trumps Door Busters, Says UberMedia
December 1, 2015  |  GeoMarketing
UberMedia CEO, Gladys Kong, named in Top 30 Most Powerful Women in Mobile Ads.
October 21, 2015  |  Business Insider
Michael Hayes, of UberMedia, tells us how to better use geo-targeting.
October 14, 2015  |  UberMedia
Mobile ad platform UberMedia is is predicated on the idea of omnichannel marketing strategies becoming the predominant way that physical businesses reach and engage their consumers.
August 20, 2015  |  UberMedia
Intelligent Store Lifecycle Management combines with the most sophisticated mobile data to change the face of customer analytics
May 14, 2015  |  UberMedia
Kevin Winston, founder and CEO of Digital LA, moderated a panel about the future of mobile marketing, particularly in the area of ad buying on mobile. Gladys Kong was one of the panelists.
December 3, 2014  | 
Plume is a better alternative to Twitter.
April 8, 2014  |  Business Insider
The Echofon app for Twitter has been updated with a new design for profiles and the reintroduction of photo filters on the iPhone.
February 18, 2014  |  iClarified
The Echofon app for Twitter has been updated with a new design for profiles and the reintroduction of photo filters on the iPhone.
February 18, 2014  |  UberMedia
UberMedia believes social and location data, in particular, gives marketers an incredible snapshot of consumers’ emotional intent.
February 11, 2014  |  CMO_Adobe
UberMedia believes that the mobile industry could find its sweet spot by selling to consumers in the middle of the proverbial marketing funnel.
February 4, 2014  |  UberMedia
What does UberAds consist of?
January 20, 2014  |  UberMedia
Data from the Historic 2014 BCS Championship Game Shows How College Football Fans Used Mobile Around the Event
January 7, 2014  |  UberMedia
January 3, 2014  |  MobileMarketer
October 23, 2013  | 
UberSocial is one of the four feature-rich alternatives.
September 24, 2013  |  CNET
Rich DeMuro sat down with Bill Gross to talk about UberMedia and what he thinks is the next big thing in advertising.
July 29, 2013  |  UberMedia
Predictive ads — tailored to your exact location and taste.
July 26, 2013  |  Mashable
Gladys Kong, chief technology officer at Echofon discusses some challenges.
July 24, 2013  |  The Wall Street Journal
Users will now be able to use both apps seamlessly from one place for better productivity and efficiency when using Twitter
July 11, 2013  |  UberMedia
Buffer allows tweets to be ‘buffered’ from inside the Echofon mobile app.
July 11, 2013  |  The Next Web
Pasadena-based mobile advertising startup UberMedia is aiming to capitalize on a potentially breakthrough quarter for the mobile ad industry with the launch of a new ad product dubbed UberAds.
May 27, 2013  |  UberMedia
UberAds, a mobile ad platform that cross references public social media signals with geo-location data to deliver targeted advertisements across multiple screens.
May 24, 2013  |  Marekting Land
UberAds makes mobile advertising more effective – advertisers get better results, publishers make more money and consumers get better relevance
May 23, 2013  |  UberMedia
UberMedia, is looking to create the same kind of disruption with a new mobile advertising platform called UberAds that utilizes social signals and location data for ad targeting.
May 22, 2013  |  PandoDaily
Idealab company UberMedia on Wednesday launched UberAds, a mobile advertising platform that seeks to make ads on phones and tablets more relevant to people.
May 22, 2013  |  LA Business Journal
Mobile ad platform UberAds targets users based on their social media activity and location.
May 22, 2013  |  Los Angeles Times
UberMedia launches a new ad product called UberAds that targets app users based on their social media data and location.
May 19, 2013  |  Adweek
A new mobile ad campaign product called Appvertise.
March 8, 2013  |
UberMedia Introduces Appvertise, a Simple, Innovative Way to Create Effective Mobile Ad Campaigns from any iOS Device
March 7, 2013  |  UberMedia
Echofon is on the list.
March 5, 2013  |  PC Magazine
UberMedia is on the list at number 16.
September 27, 2012  |  The Wall Street Journal
A must have for everyone who loves to tweet their way.
June 13, 2012  |  UberMedia
UberMedia's is part of the 50 up and coming social media companies
April 5, 2012  |  UberMedia
UberSocial is on the list
March 26, 2012  |  UberMedia
Timesaver apps for Android - UberSocial for Twitter
March 26, 2012  |  UberMedia adds major new features in response to customer demand
March 7, 2012  |  UberMedia
Consumer behavior a focus at CES
January 17, 2012  |  UberMedia
UberMedia has an exclusive in-country advertising partner with AdStars for Twitter app UberSocial.
January 12, 2012  |  UberMedia
UberMedia has pushed out a new update.
January 11, 2012  |  UberMedia
UberSocial has some unique features, including themes and the latest one is Sherlock Holmes 2.
January 3, 2012  |  UberMedia
More than 15 million “Chimes” shared on new interest network
October 26, 2011  |  UberMedia
Bill Gross launched a new product at the Web 2.0 Summit called
October 20, 2011  |  TechCrunch
UberMedia launches a new social network.
October 19, 2011  |  DigitalTrends
UberMedia CEO Bill Gross is launching a new content-based social network called
October 18, 2011  |  GigaOM an "interest network."
October 18, 2011  |  USA Today
October 18, 2011  |  Oreilly_YouTube
Launch Partners Include E! Entertainment, Universal Pictures, Walt Disney Studios, Bravo and Redfin, as Well as Strategic Funding Partner Comcast Ventures
October 18, 2011  |  UberMedia
Bill Gross, chief executive officer of Idealab Inc.,speaks with Cory Johnson on Bloomberg Television's "Bloomberg West."
October 18, 2011  |  WashintonPostBiz
Bill Gross officially introduce UberMedia’s latest product,
October 18, 2011  |  TechCrunch is a new social interest network that aims to help you connect with friends and new people while sharing and discovering content related to your interests.
October 18, 2011  |  Scribbal is an interest network, where people share, connect with others, and build communities around their favorite topics.
October 18, 2011  |  NYBeta
Serial entrepreneur Bill Gross has come up with a new idea -
October 17, 2011  |  Financial Times a new site where you can connect with friends and family and a real-time network for sharing news.
October 17, 2011  |  Adweek
UberMedia launches its own micro-messaging platform called
October 17, 2011  |
UberMedia Revamps Twidroyd App as UberSocial for Android
August 25, 2011  |  UberMedia
Inner Circle allows you to elevate the most important people you follow to an exclusive timeline.
June 28, 2011  |  UberMedia
The release of Twidroyd 6.0 is designed to offer creative usability.
June 22, 2011  | 
Ashton Kutcher talks about his new Twitter application that he launched with UberMedia called A+.
May 24, 2011  |  TechCrunch
Ashton Kutcher launches a new app for Twitter called A.Plus.
May 23, 2011  |  UberMedia
Ashton Kutcher launched A.Plus, a Twitter app for desktop computers, built by UberMedia.
May 23, 2011  |  Los Angeles Times
UberSocial creates a personal 50 Cent theme titled the “Uber50” – available today as a free download with limited features and a pay version with expanded features.
April 28, 2011  |  MTV-Rapfix
Echofon, an UberMedia company, announced the availability of completely updated versions of Echofon for Macintosh and Firefox.
April 28, 2011  |  UberMedia
Uber50, a new theme for UberSocial for BlackBerry crafted by the recording artist, 50 Cent.
April 14, 2011  |  UberMedia
Each UberChannel displays a wide variety of the publisher’s Tweets that have been organized by topic for more convenient access.
April 6, 2011  |  UberMedia
Where UberSocial and Twidroyd Users Can Follow All the Excitement at the Famed Interactive, Music and Film Festival
March 11, 2011  |  UberMedia
March 3, 2011  |  UberMedia
Twidroyd 5 adds to an already platform-leading feature set, the latest version includes a number of the most popular additions requested by users.
February 16, 2011  |  UberMedia
UberCurrent is a uniquely designed Twitter app that caters to users in an entirely different way
February 15, 2011  |  ReadWriteWeb
Jim Breyer Joins Board of Directors
February 14, 2011  |  UberMedia
Formerly UberSocial in the app store, UberCurrent invites potential Twitter users to see what the buzz is all about.
February 14, 2011  |  UberMedia
First iPad App to Deploy Real­‐time Timeline Updates and SMS‐like Global Push for Direct Messages
February 11, 2011  |  UberMedia
@Bill_Gross wins the award for "Best Tweets"
January 30, 2011  |  Business Insider
Mixx will be an addition to UberMedia's family of apps, including UberTwitter, Twidroyd and Echofon.
January 24, 2011  |  UberMedia
UberMedia COO Jon Kraft speaks with NetworkEffect to say that there is indeed a method behind all the name-changing and client-acquiring strategies.
January 24, 2011  |  All Things Digital
January 21, 2011  |  UberMedia
January 5, 2011  |  PostUp
Users can now customize the appearance of the app through custom-made themes that also optimize access to the functionality they use the most within the product.
December 9, 2010  |  PostUp
September 21, 2010  |  PostUp
Over 700 million impressions have been served in search results on leading web sites and Twitter clients in just three months since launch
August 30, 2010  |  PostUp
TweetUp announced today Twidroyd has now fully integrated TweetPhoto
August 16, 2010  |  TweetUp
July 14, 2010  |  TweetUp
Renamed Twidroyd, the App Will Be Bundled with Millions of New Phones from 5 Leading Manufacturers
July 6, 2010  |  TweetUp
TweetUp, Inc., signs another distribution deal with Topix, providing their visitors with connections to the world’s best tweeters blogging about topics most relevant to their interests.
June 8, 2010  |  TweetUp
Search results will be available to over 100 million users through a growing number of popular web sites and leading Twitter clients.
May 24, 2010  |  TweetUp
TweetUp said that it doesn’t tamper with timelines, so there is no violation of the new terms of service.
May 24, 2010  |  Social VentureBeat
TweetUp, the Twitter-focused search and advertising startup that was incubated by idealab launch at TechCrunch Disrupt in New York City.
May 24, 2010  |  TechCrunch
TweetUp’s destination site ranks Twitter search results by time (and a proprietary algorithm) to determine if a result should be ranked higher than other more recent tweets containing queried keywords.
May 24, 2010  |  Media Post
Conduit-Powered Apps are used by more than 220,000 publishers to deliver content and search results to over 100 million active users.
May 20, 2010  |  TweetUp
Steve Rubel visits Idealab and talks to Bill Gross about TweetUp.
May 10, 2010  |  The Steve Rubel Stream
TweetUp will be a Twitter search engine that puts out both “free” or “editorial” results up using its own ranking algorithm as well as paid ads.
May 3, 2010  |  TweetUp
Top Twitter client and leading network of technology-focused websites to offer users a new way to find the tweeters most relevant to their interests
April 21, 2010  |  TweetUp
Unique Combination of a Relevance Algorithm and Bidding System Increases Number of Followers and Improves the Quality of Twitter Searches
April 12, 2010  |  TweetUp
TweetUp brings the profitable magic of search advertising to microblogging.
April 12, 2010  |  Los Angeles Times
TweetUp, is set to launch an auction-based advertising system today.
April 12, 2010  |  Financial Times
TweetUp, aims to do something similar for Twitter messages by ranking Tweets by relevance and by allowing Twitter users to bid money for their messages to rise to the top.
April 12, 2010  |  Reuters
Bill Gross is putting his web hat back on and has launched his start-up TweetUp, a marketplace for Twitter.
April 12, 2010  |  Earth2Tech
A new start-up from paid search inventor Bill Gross lets you bid on keywords to give your tweets top billing.
April 12, 2010  |  Inc
A joke was the genesis of TweetUp, a new startup for which Bill Gross has climbed into the CEO seat.
April 12, 2010  |  VentureBeat
TweetUp, a new Idealab company, allowing people using Twitter to bid on key words to give their posts top ranking.
April 11, 2010  |  New York Times
TweetUp is a Twitter search engine and advertising platform created by idealab.
April 11, 2010  |  TechCrunch
TweetUp aims to identify relevant tweets and tweeters based on popularity, engagement, interest and also paid bidding on keywords.
April 11, 2010  |  GigaOM
Armed with $3.5 million in venture funding from a group of leading investors, well-known entrepreneur Bill Gross is launching a public beta called TweetUp.
April 11, 2010  |  All Things Digital
John Battelle posts on his blog
April 11, 2010  |  John Battelle's Searchblog
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